Facebook

Opportunities and Challenges UKOLN Supporting the Cultural Heritage Sector Why The Interest In Facebook? Facebook has generated much interest over recent months. Much of the interest has arisen since Facebook announced the Facebook Platform 1 which enabled third party developers to build applications which could be used within the Facebook environment. Since Facebook was positive initially to support students it is not surprising that student usage has proved so universal.This interest has also spread to ther sectors within institutions, with researchers and members of staff exploring Facebook possibilities. What Can Be Done Within Facebook? Social networks such as Facebook raise set up a range of benefits to members of an organisation Connections with peers The main function of Facebook is to provide connections between spate with similar interests. Friends can then send messages to each other (either closed messages or open for others to read). Groups Facebook users can set up discussion group areas, which can be used by people with interests in the topic of the group.Creation of details of events, which allows users to sign up to, is another popular use of Facebook. Sharing resources Many of the popular Facebook applications are used for sharing resources. Some of these replicate (or provide an interface to) popular complaisant sharing gains (such as Flickr and YouTube) while other applications provide run such as sharing interests in films, books, etc. An environment for other applications The opening of the Facebook Platform has allowed developers to provide overture to a range of applications.ArtShare 2, for xample, provides access to arts resources from within Facebook. Web presence Although originally designed for use by individuals since November 2007 Facebook can be used as a Web hosting service for an organisational page. It should also be noted that organisational pages in Facebook were redesigned in 2009 so that they more closely resemble personal pages 3. Organisational pages are now also able to persona status updates. Facebook Opportunities and Challenges users can set up discussion group areas, which can be used by people witn interests share Status Updates.What Are The Challenges? Reservations nearly use of Facebook in an institutional context include Privacy There are real concerns related to users privacy. This will include both short condition issues (embarrassing photos being uploaded) and longer term issues (reuse of content in many years time). Ownership The Facebook terms and conditions allow Facebook to exploit content for commercial purposes. Misuse of social space Users may not wish to share their social space with other colleagues, especially when there may be hierarchical relationships.Liability Who will be liable if illegal content or copyrighted aterials are uploaded to Facebook? Who is liable if the service is not accessible to users with disabilities? Sustainability and Interoperability How su stainable is the service? Can it provide mission-critical services? Can data be exported for reuse in other systems? Resources The cost implications in developing services for the Facebook platform. Institutional Responses To Such Challenges How should institutions respond to the potential opportunities provided by Facebook and the challenges which its use may entail?The two extreme positions would be to ither embrace Facebook, encouraging its use by members of the institution and porting services to the environment or to outlaw its use, possibly by blocking access by the institutions firewall. A more sensible approach might be to develop policies based on risk of exposure assessment and risk management Analysing potential dangers and making plans for such contingencies. User education Developing information literacy / staff development plans to ensure users are certified of the implications of use of Facebook, and the techniques for managing the environment (e. g. privacy settin gs).